Building a Brand in a Competitive Market with Dennis Goedheid, Founder of Casiola Vacation Homes
In this episode of How We Grow: The Vacation Rental Show, we’re joined by Dennis Goedheid, the Founder and CEO of Casiola Vacation Homes. Together, he and Lynell discuss why standing out amongst your competitors is so important for your branding, and how OTAs can actually be rather beneficial!
In this episode of How We Grow: The Vacation Rental Show, Dennis Goedheid, the Founder and CEO of Casiola Vacation Homes, drops in for a chat with Lynell Gordon!
Join them as they:
- Discuss the importance of standing out in your branding
- Delve into whether OTAs are a good or bad thing
- Outline the slight differences between markets
- Explain what an A/B test is and why it’s useful
Dennis has been the Founder and CEO of Casiola Vacation Homes since 2014, as well as being the Founder and CEO of Guestor, the world's largest vacation rental investment community! Prior to this, he set up and founded multiple businesses such as PrintConcept.com, Flugia, and Xedron Events.
Needless to say, Dennis is an impressive and inspiring entrepreneur, and we can’t wait for you to hear what he has to say.
(02:16) Build Your Brand!
(05:58) OTAs: Yay or Nay?
(10:31) Trial & Error in Marketing
(16:36) Every Market is Different, But…
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